Last edited by Nesida
Friday, July 24, 2020 | History

8 edition of Marketing w/ PowerWeb (Mcgraw Hill/Irwin Series in Marketing) found in the catalog.

Marketing w/ PowerWeb (Mcgraw Hill/Irwin Series in Marketing)

by Roger A. Kerin

  • 212 Want to read
  • 8 Currently reading

Published by McGraw-Hill/Irwin .
Written in English

    Subjects:
  • Sales & marketing,
  • Marketing,
  • Business & Economics,
  • Business / Economics / Finance,
  • Coursepacks,
  • Business/Economics,
  • Marketing - General,
  • Business & Economics / Marketing / General

  • The Physical Object
    FormatHardcover
    Number of Pages733
    ID Numbers
    Open LibraryOL9261500M
    ISBN 100073080152
    ISBN 109780073080154
    OCLC/WorldCa57243564

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Cannon's research has been published in the Journal of Marketing, Journal of Marketing Research, and the Journal of the Academy of Marketing Science, among others. He is a two-time recipient of the Louis W. and Rhona L. Stern Award for high-impact research on interorganizational issues.

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Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds a bachelor's degree in mechanical engineering, an M.B.A., and a Ph.D.

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Roger A Kerin. Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D.

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